Branding Options Explained

Gravel is well equipped to organize branding on any product you choose. We have the knowledge and experience to guide you to the best branding options.  All branding is outsourced and we only use companies who are reliable, affordable, use the latest technology and who we have selected as our preferred partners.

We help you understand the different  branding types and which to choose for various applications/items.

BRANDING TYPE PRODUCT ITEMS PRO’S CON’S
Pad Printing Water Bottles
Pens
USB
Boxes
Inexpensive
Quick turn-around time
Can brand round surfaces
Can Brand Uneven Surfaces
Maximum 4 colours
No shading
Can’t print on texture
Can’t print on large surfaces
Screen Printing T-Shirts
Drawstring Bags
Umbrellas
Notebooks
Quick turn-around time
Good for fine detail – small wording
Maximum 6 colours
8 colours availble in certain circumstances
Laser Engraving ( CO2 / VAG ) Any metal surface
Flasks
Keyrings
Knives
Precise
Permanent
Upmarket elegant finish
Branding area usually small
Can’t brand on fabric and plastics
Embroidery Clothing
Caps
Towels
Sports Bags
Upmarket elegant finish
Most threads can be matched according to specifications
Fine detail is not legible
Limited spacing available
Sublimation Printing Mugs
Lanyards
T-shirts
Umbrellas
Can print on texture
Can print on large surfaces
Can’t print the colour white
Can’t print on plastic
Digital Transfer Printing Mousepads
Mugs
Keyrings
Mirrors
Can print on texture
Can print on large surfaces
Can’t print the colour white
Can’t print on plastic
Heat Transfer Clothing
Jackets
Caps
Drawstring Bags
Can print on texture
Can print on large surfaces
A flat printing surface is needed
Can’t print on plastic/nylon
Vinyl Stickers Bottle Opener
Torch
Notepads
Pen holders
Inexpensive for multi-colour and complex jobs Can’t print the colour white/metallic colours
Can’t be applied to any fabrics
Dome Stickers Desk fridge
Water Bottles
Cooler Bags
Keyrings
Quick turn around time Branding needs to be applied to flat surface
Background can’t be clear
Debossing Leather Keyrings
Folders
Binders
Notebooks
No discolouration
Creates a permanent stamped impression
Looks very professional
Limited range of products
Long turn-around time
Embossing Leather Keyrings
Folders
Binders
Notebooks
No discolouration
Creates a permanent stamped impression
Looks very professional
Limited range of products
Long turn-around time
Hot Foil Stamping Mousepads
Folders
Notebooks
No discolouration
Creates subtle branding look and feel
Can only be done in 1 colour
A flat printing surface is needed